Social Media Image Sizing Guide – 2020

Easy Guide to Size, Crop & Format Social Media Images

Social Media is a primary form of communication, research, and shopping in the daily lives of virtually everyone. Whether you are browsing the internet, designing websites, or promoting your online presence, standing out from your competitors remains crucial.
Nevertheless, there comes a time in life when you have to endure the challenge of effectively cropping your photos so you can use them across all your social networks. Without this being done, the presence you put out there might look unprofessional and can leave prospective customers making a u-turn and finding someone with a much better online presence.
“Social Media usage is one of the most popular online activities. In 2019, an estimated 2.95 billion people were using social media worldwide, a number projected to increase to almost 3.43 billion in 2023.”
Statsista

Social Media
Size, Crop & Format

The correct dimension, resolution and color system must be used to take the quality and consistency of your images to the next level in no time!

Amount of Social Media Users Worldwide

2010
2023
Like it or not, in this day and age social media marketing is proven to be the best way of getting your business or product noticed without emptying your pockets.
In return, by ensuring your social media photos are cropped and sized to the exact dimensions, it will save you heaps of time and ultimately ensure your professional online image stands out.
Select a social media network below to view the respective image size requirements:

* All dimensions are given in pixels broken down according to width x height.

  • Cover Image: 852 x 315 (640 x 360 for mobile)
  • Profile Image: 360 x 360
  • Shared Post Image: 1200 x 630
  • Shared Link Preview Image: 1200 x 628
  • Event Image: 1920 x 1080
  • Highlighted Image: 1,200 x 717 (Recommended)
  • Tilt-to-Pan Images: 1,920 x 3,240 – 5,400 (3-5x the width of the screen
  • Facebook Feed Ads: 1,200 x 628
  • Facebook Carousel Ads: 1,080 x 1,080 | maximum 30 MB
  • Facebook Slideshow Ads: 1,280 x 720 each
  • Facebook Right Column Ads: 1200 x 628
  • Facebook In-Stream Video Thumbnail Ads: 1,200 x 675
  • Facebook Instant Articles Ads: 1,200 x 628
  • Facebook Marketplace Ads: 1,200 x 628
  • Audience Network Native, Banner and Interstitial Ads: 1,200 x 628
  • Sponsored Message Ads: 1,200 x 628
  • Messenger Home Ads: 1,200 x 628 |
  • Facebook Collection Ads (Including Canvas): 1,200 x 628 (recommended) | 600 (minimum, both height and width)
  • Facebook and Instagram Stories size: 1,080 x 1,920
  • Profile image: 110 x 110
  • Image thumbnail: 161 x 161
  • Shared photos: 1080 x 1080
  • Shared videos: 1080 pixels wide
  • Instagram Stories: 1080 x 1920 (minimum 600 x 1067) | maximum 4 GB
  • Profile image: 165 x 165 | maximum 10 MB
  • Board cover image: 222 x 150 (large thumbnail) | 55 x 55 (small thumbnail)
  • Pinned image preview: 236 pixels wide (height is scaled)
  • Expanded Pins: 600 pixels minimum width (height is scaled)
  • Banner image: 1584 x 396 | maximum 4 MB
  • Profile image: 400 x 400 (minimum 200 x 200) | maximum 10 MB
  • Company Cover image: 1536 x 768
  • Shared image (to Company Page or personal profile): 552 by 368, for better quality doubled at 1,104 x 736 (1,200 x 627 with Buffer)
  • Shared links (with an image to Company Page or personal profile): 552 x 289; for better quality doubled at 1,200 x 628
  • Shared link preview: 180 x 110
  • Company logo image: 300 x 300 | maximum 4 MB
  • Company cover image: 1536 x 768 (minimum 1192 x 220) | maximum 4 MB
  • Company page banner image: 646 x 220 | maximum 2 MB
  • Square logo (appears in company searches): 60 x 60 | maximum 2 MB
  • Hero Image (banner image on the career opportunities tab): 1128 x 376 | maximum 2 MB
  • Header image: 1500 x 500 | maximum 5 MB
  • Profile image: 400 x 400 | maximum 2 MB
  • In-stream image: 440 x 220

1 thought on “Social Media Image Sizing Guide – 2020”

  1. Pingback: Print Size Image Cropping: Why is it important? | SN Photography

Comments are closed.

We are currently in Gauteng.

Feel free to get in touch with us by following: www.snphotography.co.za/contact-us/

error: Content is protected !!